Custom built websites are designed to fit your brand, enhance your image, and grow with you as your business does. Template website are cheap to build, but you run the risk of not being able to update the design/template if the developer decides not to continue it and often your brand is forced to fit into a template design. If you're building in a website, custom-built sites are a better investment in the long run because they can grow with you, they will be designed specifically for your brand, and your website will be correctly executed so that all the latest social marketing, SEO, and ORM trends are factored in.
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