Basecamp vs. Help Desk - when to use which system of communciation

Many clients express confusion about when to use Basecamp versus the Help Desk to communicate requests.  Here is the easiest explanation:

1. Basecamp

Basecamp is a web-based project management tool used by Beyond Indigo staff and clients.  It is specifically for managing Projects (i.e. website builds, marketing services, etc) when they are in development or are ongoing.  If you want to communicate and share images, content, questions, etc. for your website development or ongoing marketing services, then Basecamp is the place to do it. Basecamp is great because it allows our entire team to see your messages and respond faster than direct email. 

2. Help Desk

Please use the Help Desk to request changes, get help, or report problems once your website has  launched and is "live". 

The Help Desk is also the "help center" for BI.  Do you have questions about starting a new project (i.e. a Blog)? Then yes, ask the Help Desk and we can find the right person to get you started with that new project.  Do you have a general question about services, how something works, or how to get in touch with someone?  Then yes, the Help Desk is the right place to go.  That's because when you submit a request through the Help Desk the request is immediately logged and tracked until it is "resolved".  If you submit a request through Basecamp, it might take longer to get to the correct person if that person is not part of the Project thread that you submitted your question in.