Welcome to the Beyond Indigo Help Desk

Why Google AdWords?

There is a lot of interest in attracting more customers at the right time by using Google AdWords, and for good reason.  Google AdWords gives your business the ability to reach the right people at the right time by providing your ad to customers at the very moment that they’re searching on Google for the things you offer. This sort of advertising is extremely beneficial and economical because you only pay when they click to visit your website or call.  

Google makes it easy for you to set up AdWords for your business, and also gives you the ability to set up a budget.  But, is this the right thing to do?  You might be unsure of what keywords are important, what to set for a budget, or even how to set up conversion tracking.  This is where the Google AdWord Team at Beyond Indigo can help.

BI has Google Certified managers with years of Adwords experience. We have a staff that can share experiences and solve problems faster than an unqualified individual. 

Here are some common pitfalls that we can help you avoid:

  • The account for a practice sets a high daily budget not realizing it adds up fast, before you know it you've spent $10,000 without really knowing what you got from it. 
  • Default settings when creating a campaign ops created ads into both the display and search network, this means that text ads will show up on blogs scattered across the internet resulting in low quality junk traffic to your website. 
  • Ads may run 24/7, and unless they are open that much or an emergency hospital it can result in meaningless web traffic. Knowing how to restrict your ads to the business day can help.
  • Remember to Geotarget your campaigns. This is where you restrict where your ads show up.  As an example, we can help restrict the ads to a sepcific region so that only people located in the city looking for the specific keywords will see the ads.

If you are interested in starting a Google AdWords campaign, please email our SEO Manager, Brooke Wheeler, she can help you get your new online marketing campaign set up!

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